How to Prospect for New Clients in 2025!!!
Posted on Jan 22, 2025 08:27 PM
My goal with EB3 is not just to provide you with Benefit Technology solutions, but to also give some market insight and bring you solutions I think would be beneficial.
With that in mind, I know one of the hardest things to tackle for most Benefit Agencies is prospecting.
Prospecting is very different than it used to be when I was in my 20's and working at BenefitMall back in the day. You could call someone on the phone and they would actually pick up!!!
You could cold call 100 companies in a day now and maybe only reach 5 people, email spam filters block everything you send to prospects now, etc...
It's hard to get the message out to people today when you have a great product and service to promote....you're not trying to "spam" anyone - you know you can help them and just want a chance to do so.
I get it - we have the same struggles at EB3. I realized a while back that I had to change we we promoted ourselves and turned to my buddy, Sims Tillirson.
Sims knows our industry and has his own consulting firm where he helps agencies with their prospecting strategies and shows them the most up to date methods on how to get in front of your prospects and book those meetings!
I had a meeting with Sims to go over who he is and what he offers - he's a great guy and has a lot of valuable info. If you're curious about prospecting in 2025 and beyond, check out this video. I'm also listing Sims' contact info below if you'd like to reach out and discuss. Let him know Joe sent you!
Sims Tillirson
Email Address: [email protected]